About Us

The word Asili is Swahili for natural. We are a brick and mortar/digital retail beauty and wellness experience serving greater Hollywood Florida and the surrounding municipalities. 

Our mission

Our mission at Asili Beauty and Wellness is to offer a refreshing retreat from the clutter and limits of
the traditional beauty supply shopping experience while offering a product mix that is
inclusive to the cultural makeup of the surrounding community. Embodying our own
line of Asili products and hard to find beauty and wellness brands from all over the world,
Asili Beauty and Wellness sets itself apart as a sanctuary for the informed consumer. To us, each
customer encounter is a personal affair that deserves the highest level of service and accommodation.

Our vision

We aim to spread our vision of ownership in one’s natural beauty and wellness while
making a difference in everyday lives with brands and services that help people of all cultures find their space and declare independence over societal norms.